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superbowl

The Ad Savant's Christmas: Superbowl XLIV Commercials

Sydney Arkin  —  Feb 8, 2010

Last night was my version of Christmas. I wish I were kidding. I think my roommates are about to have my head with how much I talk about commercials and how I refuse to acknowledge the fact that while yes, we do have DVR… no, I will not fast forward commercials. So with what little qualification of being an advertising maniac I have, here’s my commentary on the commercials that stuck out in my brain during my last night’s binge (aka the Super Bowl).

Selling the Superbowl

Sydney Arkin an...  —  Feb 10, 2009

Sydney Arkin: Cash4Gold: Usually flooded with local lawyers and cars and trailers (oh my!), I was dreading watching the next thirty-second spot from this company. But Cash4Gold finally broke free from its sterility with a rapper advertising to change his gold for cash and explaining all the types of gold you could exchange. Of course you have gold things you could melt! You have a gold record from your great achievements! Liquefy the gold and out will come liquid assets! Props to Cash4Gold for stepping away from the dissuading infomercials and hopping on the ever more popular satirical train.

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