Join The Sun's Business Department

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July 30, 2007 - 8:30pm

Interested in working for The Sun? Great! The first step is to fill out this attached questionnaire about your interests and experience in business and advertising. We also recommend you attend an organizational meeting, where you will be able to meet the business staff and editors in person and have all your questions answered.

Your Name: *

Your Email: *

Please use your Cornell email address.

Your Phone Number: *

Please enter a phone number where we can reach you.

Your Class Year: *

Your Major:

Department of Interest (rank order):

Print Advertising: *

Online Advertising: *

Marketing/Circulation: *

Department Descriptions

Advertising

Run day-to-day advertising operations
Establish advertising rates for daily publication, Eclipse, the Freshman Issue, holiday & seasonal supplements, and insertions
Work with owners and managers of local businesses and university organizations
Interact with contacts from National Advertising Agencies
Perform daily tasks: ad layout, sales calls, production report
Establish contracts with returning and potential customers
In charge of special supplements
Conduct sales calls and business visits
Write all promotional and sales letters and emails for university, local, and national advertisers
Negotiate and sign contracts with returning and potential customers
Liaise with the Marketing Department to coordinate promotional activities, advertising supplements and other special features

Online Advertising

Responsible for the day-to-day management of The Cornell Daily Sun’s rapidly growing online advertising operations
Generate rates for online display and classifieds advertising
Develop online rates and contracts for all new initiatives with outside online business partners
Generate new ideas to grow The Sun’s online advertising business
Help develop, maintain, and promote The Sun’s Online Classified System
Identify potential display and classified advertisers for The Sun’s online edition
Build and maintain relationships with current and potential customers
Conduct sales calls and draft promotional letters
Liaise with the Marketing Department to promote online advertising opportunities and new editorial features including blogs and video content
Liaise with Web department about expanding online features to accommodate advertisers and increase online readership

Marketing Department

In charge of promoting The Sun’s image (emails, posters, promotions, tables, etc.)
Monitor daily circulation of The Sun and manage the allocation of papers to the various distribution locations
Ensure that all major publications (supplements, special issues) are properly advertised in advance in The Sun and throughout campus and College Town (promos, posters, letters, etc.)
Create readership surveys and use the results to inform other editors and managers about changes to be made to individual sections and the paper as a whole
Work on recruitment for The Sun, specifically the Business Board
Market The Sun building as a venue for speakers, events, etc.
Event coordination for The Sun’s social and professional networking events throughout the year in Ithaca and New York City
Compile and send out The Sun’s weekly newsletter to Cornell Clubs and university outposts around the world

Please indicate and describe any extracurricular activities you are involved in. Specify any leadership roles.: *

Why are you interested in joining the department(s) indicated above? Be specific. : *

How many days per week would you be willing to commit to the position?

Minimum: *

Maximum: *

Please indicate which days you would come to The Sun office during hours of operation (Monday-Friday, 3:00pm – 5:00pm).: *

Are you able to provide your own transportation to The Sun office?: *

Are you planning to study abroad? If yes, when (semester & year)? : *

Please copy and paste your resume here.: *

Additional Comments:

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